Hook Cares

Providing branding and marketing materials for a handmade crochet business with a spooky edge.

  • Client
    Hook Cares Crochet
  • Date
    October 2022
  • Key Responsibilities
    Brand Development
    Logo Design
    Print Design

Hook Cares Crochet is a small handmade crochet business specialising in alternative gifts and horror amigurumi.

They needed branding that resonated with their target market to boost sales in local boutiques and at events such as The Gothic Market in Glasgow. Drawing inspiration from the likes of American Horror Story and The Nightmare Before Christmas I created a wordmark logo and accompanying graphics that are clean and elegant with a spooky edge.