I managed the design of all packaging, POS and other sales support material for the Hershey's & Reese's US bakery range. I also managed all approvals with the Hershey Company.
Lightbody Ventures hold The Hershey Company license for bakery in North America. The range covers a variety of products including muffins, dessert cakes and cookies.
My responsibilities included visualisation of new product concepts, designing all product labelling to brand guidelines and creating sales support material.
I also managed all packaging approvals for these products which involves working with colleagues in the UK and USA to produce final artwork and manage expectations and any complications with The Hershey Company.