Mailer pack designed to support the launch of Lightbody Ventures & Brill's new Hershey's & Reese's filled muffins.
Lightbody Ventures & Brill launched new Hershey's & Reese's filled muffins in the US in September 2018. A mailer pack was sent out in the lead up to the launch to help engage buyers and drive sales.
I designed a sticker for the box and letterhead to Brill's brand guidelines and also produced a seasonal merchandising flyer to show how customers could maximise sales with a seasonal display in-store.
Muffins are traditionally consumed at breakfast in the US. I created a Reese’s branded “eating occassions” flyer, drawing on the cheeky nature of the brand to educate buyers on how this muffin could be enjoyed at any time of the day.